Introducing: all2gethernow

by Andrea Goetzke — last modified Nov 22, 2009 10:24 AM

all2gethernow is a platform for all those interested in music, creativity and culture and the environments enabling their production, distribution and consumption.

The first all2gethernow took place from 16 - 18 September 2009 in Berlin, Germany.

all2gethernow is a communal thinktank for future oriented music and creative industries and culture in Berlin. all2gethernow promotes sustainable solutions for artists, producers, and users across geographic, industry and genre borders in a pragmatic and technology-friendly manner.

all2gethernow invites music business, Internet and web2.0 experts, publishers, distributors, labels, managements, promoters and organisers, musicians and composers, public, private sector and collecting agency representatives and music listeners and fans to exchange experiences and discuss new concepts.

The time has come to abandon old conventions and oppositions – together we can develop sustainable and future oriented business models. This is a call to engage, think ahead and out of the box: All together now!
 
all2gethernow 2009 had three components: the two day #camp, the one day #conference and decentral music events on all days at different locations in Berlin - the #cloud.

link Find the full documentation of the all2gethernow 2009 in the German site version. 

#camp
Current issues concerning sustainable creation of music and the economic and structural conditions were subject of the a2n #camp on the 16th and 17th of September 2009. The #camp invited different actors to share and discuss their experiences, propose their own sessions and workshops. The focus was on sharing, discussing new strategies and networking, instead of top down structures and pre-set agendas.

#conference
On the 18th of September the a2n #conference presented examples of best practice business models, selected case studies as well as outcomes of the barcamp in panels, key notes and sessions. Aim of the conference was to spark a culture of knowledge sharing and to show ways ahead for the music sector and creative industries from different perspectives.

#cloud 

The a2n #cloud was an invitation to all locations, promoters and events, to link up, become part of and benefit from the the a2n network. Concerts, parties, sessions, presentations, readings, exhibitions (etc) in Berlin became part of the #cloud – collective promotion, collective partying, collective thinking.
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