"Ownership is not as important as it once was. Very likely, in the near future, I won’t “own” any music, or books, or movies. Instead I will have immediate access to all music, all books, all movies using an always-on service, via a subscription fee or tax. I won’t buy – as in make a decision to own — any individual music or books because I can simply request to see or hear them on demand from the stream of ALL. I may pay for them in bulk but I won’t own them. The request to enjoy a work is thus separated from the more complicated choice of whether I want to “own” it.

Der Workshop richtet sich an Einsteiger_innen, die bereits Interesse an Twitter haben und einen Einstieg in die Charakteristika des Microbloggings suchen. Anhand von anschaulichen Beispielen aus der Musikbranche werden hilfereiche Tricks und Tipps vorgestellt um Twitter mit nützlichen Werkzeugen geschickt zu nutzen und typische Fehler zu vermeiden. Ferner sollen mögliche Regeln im Workshop erörtert werden und die diversen Verknüpfungsmöglichkeiten von Twitter mit anderen digitalen Kommunikationswegen andiskutiert werden.

amiando

Will the cloud bring the heavy rain of revenue or will it cover the sun for a longer period of time? There are a lot of myths and assumptions in the industry, but one thing is certain: it´s not a 'black or white' issue; it's both a technology on one side and part of business ideas on the other, and every cloud is a kind of fog for which you need a kind of navigation system to lead you through.

finetunes, amiando, simfy

The topic of Digital Distribution in music is a massive one. Meanwhile, it's rather a situation or state of time, not that much of a simple "topic". A separate conference on this would have been perfect. This session, however, goes about 90min. When focusing Digital Distribution in terms of out-of-the-box solutions following a more commercial approach vs. DIY and Direct-to-Fan: What's important with services like BandCamp, Audiomagnet, Topspin, TuneCore, Nimbit? Which services can and must artists be provided with? Also, can a DIY/D2F approach be the right one for everyone?

The Filter, Topspin Media, Artists, amiando