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Content Aggregators - An Overview And Analysis

Dienstag, September 7, 2010 - 11:30 - 13:00 | R 5 - Kulturbrauerei - ALTE KANTINE

Im diesem Workshop werden Content Aggregatoren und ihre Geschäftsmodelle erläutert. Fragen wie "Was ist der Nutzen für Contentuser und -anbieter" werden behandelt und am Beispiel iTunes erklärt. Nach der Pause werden einige weitere Beispiele für Content Aggregatoren Musik (Kostenaspekt) genauer betrachtet und gemeinsam diskutiert.
Theme track MARKETING & DISTRIBUTION is presented by AMIANDO.

Artists, Composers, amiando

Access vs. Ownership

Montag, September 6, 2010 - 13:00 - 14:30 | R 1 - Kulturbrauerei - MASCHINENHAUS

"Ownership is not as important as it once was. Very likely, in the near future, I won’t “own” any music, or books, or movies. Instead I will have immediate access to all music, all books, all movies using an always-on service, via a subscription fee or tax. I won’t buy – as in make a decision to own — any individual music or books because I can simply request to see or hear them on demand from the stream of ALL. I may pay for them in bulk but I won’t own them. The request to enjoy a work is thus separated from the more complicated choice of whether I want to “own” it.

Twitter-Workshop: Grundlagen für Musikschaffende

Montag, September 6, 2010 - 13:00 - 14:30 | R 5 - Kulturbrauerei - ALTE KANTINE

Der Workshop richtet sich an Einsteiger_innen, die bereits Interesse an Twitter haben und einen Einstieg in die Charakteristika des Microbloggings suchen. Anhand von anschaulichen Beispielen aus der Musikbranche werden hilfereiche Tricks und Tipps vorgestellt um Twitter mit nützlichen Werkzeugen geschickt zu nutzen und typische Fehler zu vermeiden. Ferner sollen mögliche Regeln im Workshop erörtert werden und die diversen Verknüpfungsmöglichkeiten von Twitter mit anderen digitalen Kommunikationswegen andiskutiert werden.


SELL SELL SELL - How To Get Your Music Licensed In Commercials, Games, Film & TV

Montag, September 6, 2010 - 11:30 - 13:00 | R 4 - Kulturbrauerei - SODA SALON

So you are an artist. Writing brilliant songs. Yet, nobody buys physical media anymore. Actually, there's so much brilliant music out there for free - which means, no money from listeners the easy way around. That's why you are told to go DIY. To get your revenues from other sources. Meaning to license with commercial partners. In commercials, games, TV and movies. Sounds good. But how to identify whom to contact? How do I present my music? Where?

Tracks & Fields

How to Enter America

Donnerstag, September 9, 2010 - 15:15 - 16:45 | Flughafen Tempelhof - DEUTSCHE KANTINE

The US remains biggest entertainment market in the world - yet, that's not reflected by presence of EU labels. But what is required to be successful for European rights holders? How to enter by physical & digital distribution? Most of all - how do I make it to the live market, let alone manage to reign?

This session is hosted by !K7 RECORDS.
Theme track MARKETING & DISTRIBUTION is presented by AMIANDO.

Gotham Music, !K7 Records, The Windish Agency, Journalists, amiando

Music In The Cloud

Montag, September 6, 2010 - 11:30 - 13:00 | R 2 - Kulturbrauerei - SODA 2

Will the cloud bring the heavy rain of revenue or will it cover the sun for a longer period of time? There are a lot of myths and assumptions in the industry, but one thing is certain: it´s not a 'black or white' issue; it's both a technology on one side and part of business ideas on the other, and every cloud is a kind of fog for which you need a kind of navigation system to lead you through.

finetunes, amiando, simfy

On Sharing Music

Donnerstag, September 9, 2010 - 10:00 - 11:00 | Flughafen Tempelhof - DEUTSCHE KANTINE

Theme track MARKETING & DISTRIBUTION is supported by AMIANDO.

SoundCloud, amiando

State of the Art in Digital Distribution: Old School Anyway? On DIY, Direct-to-Fan and Usability.

Mittwoch, September 8, 2010 - 15:15 - 16:45 | Flughafen Tempelhof - DEUTSCHE KANTINE

The topic of Digital Distribution in music is a massive one. Meanwhile, it's rather a situation or state of time, not that much of a simple "topic". A separate conference on this would have been perfect. This session, however, goes about 90min. When focusing Digital Distribution in terms of out-of-the-box solutions following a more commercial approach vs. DIY and Direct-to-Fan: What's important with services like BandCamp, Audiomagnet, Topspin, TuneCore, Nimbit? Which services can and must artists be provided with? Also, can a DIY/D2F approach be the right one for everyone?

The Filter, Topspin Media, Artists, amiando

Making digital streams succeed

Mittwoch, September 8, 2010 - 17:00 - 18:30 | Flughafen Tempelhof - AIRBASE

What the German market can learn from the UK experience It's no secret.

PRS, simfy, amiando

Case Studies: DIY Artists - That's How I Do It

Dienstag, September 7, 2010 - 10:00 - 11:30 | R 3 - Kulturbrauerei - Club 23

Theme track MARKETING & DISTRIBUTION is presented by AMIANDO.

Link: 01 DIY Artists

Artists, amiando