DIY marketing more than your label marketing relies on fan/artist relationship. True relationships, meaning that the artist doesn't hide from the hand that feeds. Actually, fans are willing to do hard and effective work. Good fans are loyal. But... where does it evolve from? How even to start a fanbase? How to involve potential fans with what you do? More importantly, how to develop a sustainable relationship? And the most delicate task is - how to convert the relationship in a business one without losing credibility?

While there has been quite a few publications about China´s musical underground in recent years, the business side of the industry in the Peoples Republic of China has seldom been touched. The information that does get out often has been highly distorted in order to serve individuals interests. Instead of just listening to one actor´s opinion about the Chinese Music Industry, Beijing/Berlin based artist services & productions team FAKE MUSIC MEDIA chose to film a series of interviews in which several important scene protagonists express their view about the industry.

In den letzten Monaten gab es vom diverse Zeitungsberichte von taz bis Guardian, die sich mit der Rolle und dem Image von Musikerinnen beschäftigten, beim US-amerikanischen NPR lauft derzeit eine ganze Reihe zu dem Thema. „Where have all the angry women gone?“ hieß bezeichnend der Guardian-Artikel. Hatten wir das Thema nicht schon einmal abgehakt? War nicht mit Punk oder kurz danach schon alles ok? Offenbar gibt es wieder Klärungsbedarf – und neue, alte Probleme.