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Barbara Hallama

Barbara Hallama

For twenty years, I have worked on all sides of the music biz, including 3½ years as editorial director of the small team that made up the German/Austrian iTunes music store. I started right after they opened in Germany/Austria. Broadly put, my main interest currently is the “Future of Entertainment & Music”. That means looking at the strategies the industry is following and the digital culture that is evolving – and sometimes outpacing the industry. These include streaming services, recommendation sites, music platforms, social networks for sharing music inspirations, and so on.

 

At this year’s Socal Media Week in Berlin I organzied and moderated a panel on the “Future of Entertainment” (see excerpts from my blog) and at last year’s A2N I organized and moderated a panel on the topic of the “Future of Record Shops” (see my review here) I myself am a proud owner of 15,000 vinyl records and 160 GB of music on my hard drive.

 

I obviously consider myself a collector, but that also means I dig for music just as much on the Internet as I did in record shops – almost on a daily basis. However, one thing has changed: for more than a year I have been subscribing to Spotify, and my behaviour has been altered to the extent that I won’t buy anything, e.g. an “album”, unless I’ve listened to it from beginning to end.