Lemez Lovas

Born London, 1976.
Producer, Artist, Writer.
Founder and band leader of Oi Va Voi (EMI/V2) for ten years; songwriter & lyricist for alternative & international artists (Sony/EMI/Real World); composer for theatre & film.

Statement:
The music press is full of executives talking about the big idea of the moment. That's great for the big boys, but without many star names or serious media interest, these strategies might be plain wrong for smaller sectors like world music. So what ideas can the world music community learn from our neighbours in folk, jazz, classical music, spoken word? Now that investment is harder to come by for everyone, what do artists and promoters in other niche genres do to develop and sustain themselves and their careers?