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John Groves

John Groves
Managing Director, GROVES Sound Communications

ohn Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding, by developing a structured system for the creation and implementation of brand and corporate Sound Identities. This method has provided the basis for what has become a market standard.


GROVES Sound Communications has offices in Hamburg and London with representation in Stockholm, Zurich and Madrid. Their client list contains a number of distinguished brands such as Olympus, Wrigley’s, Mentos, Bacardi, Audi, Nivea, BMW, Visa as well as a large number of radio and TV stations. John Groves is guest lecturer at various universities and institutions eg. the University of Surrey, the Hamburger Texterschmiede and the Miami Ad School.


He also holds workshops and master classes at a number of marketing, design and communications congresses such as the Art Directors Club, Radio Day, Hamburger Dialog, Soundtrack Cologne, the Typo International Design Conference, the Munich Media Days and the German Marketing Conference. He is president of the Composers Club, Germany, vice president of FFACE – the Federation of Film and Audio-visual Composers of Europe, and board member of ECSA – the European Composers and Songwriters Alliance, member of the Art Directors Club and deputy for the advisory board of the GVL. He has published several articles in trade magazines and books.